Leadership Communication Strategies: From Advocacy to Impact
Key Takeways
The program Leadership Communication Strategies: From Advocacy to Impact will enable you to:
Communicate ideas and messages to stakeholders with clarity and impact.
Develop issues and arguments to your full potential to gain support and handle objections.
Hone your ideation and problem-solving skills to become an effective leader.
Apply different persuasive techniques to advocate for your ideas for effective change management.
Analyze and navigate different types of resistance from team members.
Establish trust and manage reputation through honesty, competency, and leadership presence.
Participant Profile
The Leadership Communication Strategies: From Advocacy to Impact program is ideal for current and aspiring leaders across different industries, including:
C-suite leaders
aiming to navigate transitions with trust, manage perceptions, and exhibit good leadership
Senior executives
keen to influence executive leaders and persuade mid-level managers to gain support for their ideas
Mid-level managers
aiming to communicate effectively with teams, senior executives, and stakeholders to drive innovation and manage obstacles
Activists
who need to craft impactful messages and navigate conflicts to ensure successful policy implementation
Comprehensive Curriculum
This six-week program is designed to equip you with tools and strategies to effectively advocate for ideas, navigate resistance and drive change. Each module provides tools for effective communication, persuasion, and reputation management. Prepare yourself to overcome challenges, establish yourself as an impactful leader, and drive transformational change in your organization.
Capstone Project
In the program, you will work on a capstone project based on the hypothetical example of the GreenCities Initiative. You will take on the role of a change agent and apply the concepts and techniques taught in the program to develop a comprehensive advocacy campaign for the initiative. The entire exercise will allow you to gain confidence to lead and execute change campaigns in your organization.
Associate Dean, Director of Texas Executive Education
"In today's rapidly evolving workplace, employees and other stakeholders increasingly resist changes. The Leadership Communication Strategies: From Advocacy to Impact progr...
Key Program Features
Expert Faculty
Gain in-depth insights from world-renowned faculty who are also expert practitioners with long-standing industry experience.
Real-World Examples
Draw on the broad expertise of faculty and real-world cases, all of which make the learnings holistic.
Hands-On Activities
Develop your communication, persuasion, and problem-solving abilities through activities, discussions, and assignments.
Peer Learning
Interact and share insights with like-minded business leaders across industries worldwide.
Capstone Project
Work on a capstone project to apply the knowledge gained through the program and create a persuasive advocacy campaign.
Certificate of Completion
Earn a certificate of completion from The University of Texas at Austin, McCombs School of Business.
Meet The Faculty
Our faculty members are subject matter experts with extensive industry and academic experience.
Associate Dean, Director of Texas Executive Education
Areas of expertise: negotiation, conflict management, interpersonal communication
Gaylen Paulson's expertise lies in strategic interactions such as negotiation, conflict mana...
Liddell Carter Professor in the College of Communication; Texas Commerce Bancshares Professor in the McCombs School of Business; University Distinguished Teaching Professor
Areas of expertise: advocacy and influence, crisis management, organizational behavior
John Daly teaches graduate and undergraduate programs on topics such as interpersonal c...
Certificate
Upon successful completion of the program, participants will be awarded a certificate and a digital badge from the University of Texas at Austin, McCombs School of Business.
After successful completion of this program, your digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University of Texas at Austin.
Note: This program does not grant academic credit or a degree from The McCombs School of Business.
FAQs
Didn’t find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 361 344 4980 (US) / +44 138 443 7887 (UK) / +65 3138 4361 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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